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Wendemanöver : Die geheimen Wege zur Wiedervereinigung. Das Ende der Kohl-Legende (3446402713)

Der Zusammenbruch der DDR und der Mauerfall kamen völlig überraschend, Kohl nutzte die Gunst der Stunde und leitete die deutsche Wiedervereinigung ein. Das ist die offizielle Lesart - bis heute. Dieses Buch macht mit dieser Kohl-Legende Schluss: Die Hauptakteure der Wende wurden keineswegs von den Geschehnissen 1989 überrascht. Vielmehr war sie das Resultat langjähriger konspirativer Verhandlungen und geheimdienstlich gesteuerter Aktionen zwischen West und Ost. Bereits Anfang der 80er-Jahre finden Geheimgespräche über eine größere Öffnung der Mauer statt. 1983 vermittelt Franz-Josef Strauß der wirtschaftlich angeschlagenen DDR einen Milliardenkredit und unterminiert damit diese Sondierungen. Doch das bringt nicht dauerhaft Hilfe: 1986 errechnet das Ministerium für Staatssicherheit in einer Studie den wirtschaftlichen Zusammenbruch der DDR in spätestens vier Jahren. 1987 signalisiert Gorbatschow Kohl eine Lösung der deutschen Frage. 1988 wird Kohl der erste Vorschlag gemacht. Doch de...
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Essentials Of Public Health Communication (9780763771157)



The field of communications is increasingly recognized as a powerful tool in addressing the world's most imperative public health challenges. Effective communication in health campaigns can inform, empower, or persuade individuals to adopt healthier lifestyles as well as foster public debate and policy change.

Featuring a full chapter on informatics, this book is devoted to the competencies in health communication and informatics recommended by the Association of Schools of Public Health. With chapter contributions from some of the leading experts in public health informatics and epidemiology, health communication and evaluation, Essentials of Public Health Communications introduces concepts and examples that will prepare students to enter a local health department, community organization or government agency, and contribute to health communication research, patient counseling, materials design, program management and media relations.

Written specifically for student use, this book presumes no prior knowledge of the health communication or the informatics fields. Concepts are presented in clear, jargon free language, with terms defined throughout.

Key Features:

* Rather than simply presenting theories and cases, this text emphasizes the framework and methods, breaking down complex tasks into steps for mastery.
* Simplifies key concepts in public health informatics, and how data are transformed into useful information and effective presentations.
* Examines how health communication is actively being used by the leading public health agencies and organizations today.
* A companion website provides a complete package of instructor resources including sample syllabi and curriculum guides for two semesters of instruction, as well as small scale research projects.
* Includes suggested health communication projects that can be implemented at an academic institution, or small scale community level, to enable hands-on learning.

Looking for more real-life evidence? Check out Cases 1, 5, 6, 10, 15, 16, & 18-21 in Essential Case Studies in Public Health, Putting Public Health into Practice.


Product details

  • Paperback | 416 pages
  • 213.36 x 274.32 x 25.4mm | 680g
  • Sudbury, United States
  • English
  • Ess PH ed.
  • 0763771155
  • 9780763771157
  • 1,037,053


Download Essentials Of Public Health Communication (9780763771157).pdf, available at ebookdownloadfree.co for free.

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